How are you connecting with customers and employees?
Put Mobile First
The Facts: Messaging Platform
- Email marketing is used by 82% of B2B and B2C companies
- About 53% of emails are opened on mobile devices
Text Messaging/Live Chat
- Over 80% of North Americans adults text
- Text has 98% open rate and over 90% are read within 3 minutes
- 53% of customers would prefer to use online chat before calling a company for support.
- Push notifications boost app engagement by 88%
- 65% of users return to an app within 30 days when push is enabled
Each customer is different and prefers a different mode of communication. At Gentraf, we offer a wide range of communication channels to reach your customers.
Email has been around for decades and still continues to be a very power communication platform. Effective and planned email communication is surely not about blasting. Create opt-in, rule based, smart targeting campaigns that maximize the benefits of mass email. Give your website visitors access to an online sign up page so they can join your distribution list. Better understand the effectiveness of your campaign and subscriber behavior by tracking opening and click through rates.
Sales: Announce new products, special offers, up-sell campaigns, and send newsletters. Keep your communication channel alive and continue to build a sales funnel. Get you audience engaged with relevant messages that deliver value. Email is a powerful for tool for lead generation, and in stimulating online sales.
Customer Service: Automate customer service and updates through our email platform. By automating customer service, you can improve customer service and save labor costs.
SMS is proven to have the highest open rates. Why not connect with your audience and deliver your messages through their mobile phone. Use Text Messaging to send critical alerts, capture a sales lead and/or provide customer service. With Gentraf, you get a business SMS platform to create, send and manage communication. Now you can smart target, archive and manage your messages from a single platform.
Our platform allows both “short codes” and “landline texting”. Short codes enable fast delivery up to hundreds of messages per second. Landline texting allows customers to easily send SMS text to your business phone number.
Mobile keywords enable businesses to collect subscriber phone numbers and contact information easily and send responses automatically. Engage your audience with two-way texting, voting/survey or to entice them with special offers.
Gentraf Mobile App incorporates Push Messaging to engage your app users in a sandbox and get their attention. Push messages encourage users to open your app and to use it more frequently. Send a push message to deliver:
Announcements: Share new products, promotions, event reminder with your app users. This ensures the users are always updated and they are engaged with your business.
Target Messages: You can decide if the messages goes to all the users, select group of users or just an individual user. Create groups to target people within specific departments or categorizes. Geotag your users to send messages to users that last opened your app in a specific geographical area or an address. Push notification can automatically open a specific feature in the app example live chat, coupons, eStore or any other feature.
Schedule Messages: Send quick messages or store multiple messages scheduled to be delivered over a period of time.
Real time chat is seeing a lot of adoption in support online shopping, customer service and help desk. Gentraf enables live chat integration with both your mobile app and website.
Give your customers or employees the power to chat real time with your business. Customers can get immediate access to help and information. It is more efficient with wait times usually much less than a call center. Chat also helps businesses provide quick response to their customers without having to work through email or phone calls that typically consume additional time to respond.
eCommerce: With online shopping, many customers are often disconnected from a live person who can answer questions in real time. Live Chat gives customers instant turnaround to their question and therefore helps make a purchase.
Customer Service: Customers are expecting quick response. It can be fairly time consuming responding to customer emails and phone calls. The result, lower customer satisfaction and high cost to staff customer service operations.
Help Desk: Chat enables help desks to deliver quick turnaround and superior support. Use live chat to respond to inquires, and for troubleshooting or in sharing links to documents that can help provide support.