About Us

Gentraf is all about delivering an exceptional customer experience

We Bring it Together

Our team is composed of software developers, designers, marketers, and technology enthusiasts. Above all, there are two things that bring us together – our passion for understanding marketing and technology and our enthusiasm for helping our clients evolve and grow.

The team at Gentraf has been in technology and marketing for many years. We can also bring great variation to the table – some of us are seasoned and experienced dinosaurs, while others are young and brimming with genius.

Gentraf Trusted Advisor

Committed to Your Growth

We are committed to helping our customers grow and evolve. We will help them by enabling leading-edge digital platforms. As technology development partners, we ensure our customers understand how current and emerging trends can impact their business. We will provide as much time as you need and share our expertise. Ultimately our goal is to become your “Trusted Advisor” and help your business grow

Our Platform

Website Development
Our mobile-first web platform allows you to create rich, engaging, and informational content. This can then help your audience make informed decisions about your products and services.
Our integrated solution helps you with creating mobile/web content. Having a mobile site is conducive to achieving the following goals:


  1. Action/Conversion:
    The web visitor will be able to engage your business, by performing an action such as calling, emailing, subscribing, or filling out contact form inquiry.
  2. Inform/Educate:
    The web visitor will be informed or educated on your services.
Mobile App Development
Our mobile app development platform is focused on three principles: design, simplicity, and performance. We deliver solutions that have a solid foundation, and that are scalable in order to support your growth. Mobile apps are powerful tools for a business. By having an app, you can give your clients the ability to engage your business from their smartphone.
The goal of a mobile app is to help you achieve the following:

  1. Sandbox Engagement:
    Create and control the way your customer engages with your content.
  2. Capture Customer Data:
    Capture customer data to help make better business decisions
  3. Re-Market to Customers:
    Re-engage customers and promote secondary purchases and referrals.
  4. Provide Additional Value:
    Identify what is important to customers and give them access to it from their fingertips.
Social Media Management
Our social media platform supports a variety of social channels. Each channel is managed through our platform in order to help you get increased reach, engagement, and conversion.
Our platform can help grow your business by doing the following types of activities:

  1. Driving Engagement:
    Publishing content that engages your audience, that could convince them to make a purchase.
  2. Creating a Brand Following:
    Give your customers the ability to “follow” or “subscribe” to your content, in order to make potential purchases and build your brand’s credibility.
Messaging Platforms
Our messaging platform supports multi-channel messaging.This allows you to reach customers on the channel of their choice. The platform is designed to help you scale, analyze, and differentiate your communications.
Messaging allows you to connect with your customers and employees – and send them relevant information. Through our advanced technology, you can send a message to multiple smartphone users and then track the efficacy of your message. You can see who opens the message and what actions they take.
Below are some forms of messaging:

  • Promotional Offers:
    Reward your subscribers with promotional offers and discounts. This helps promote secondary purchases and increase the average revenue per customer.
  • News/Updates on Products/Services
    Give real-time updates on your new products and services to your customers.
  • Internal Communication to Employees/Stakeholders
    You can use our messaging platform to engage third-parties, employees, and other stakeholders with company information.
Mobile App Development

Customer Management Process

Our team takes the time to fully understand your business, market segment, competitive landscape to help bring future growth and success for your business. Discovery gives us insight and helps us understand the target audience and online engagement.
Brand Consulting Toronto

Technology Platforms