Valvoline Express Care

Valvoline is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries. Gentraf is enabling digital platforms for the franchisees.

Our Services

Web Design & Development | Social Media | SEO | Blogs| Content Development | Google & Social Media Campaigns | Reputation Management | Analytics | Maintenance

Project Overview:

  • Replace old website to support Valvoline branding and services.
  • Launch new services.
  • Improve overall site architecture and design to deliver a superior digital experience.
  • Increase customer traffic online and in-store
  • Improve SEO performance
  • Manage Social Media Platforms to increase brand awareness, customer followers and leads.
  • Develop and implement Google/Social Media paid campaigns
  • Manage Google and Social Media reviews.

Results

  • New website design showcases Valvoline branding and services.
  • Implemented a fully mobile responsive website.
  • Content rich home page design on Gentraf advanced Mobile First architecture. With our unique tile and icon based interface, users can view services right on the home page and get more info with just one click.
  • Google and Social Media campaigns increased online and in-store traffic.
  • Launched new services.

Performance

  • User Traffic: 6x
  • Average Time Spent: 4x
  • Mobile Users Traffic: 7x
  • Target Keywords Ranking: Top 10
    Organic Traffic:
  • Social Media Followers, Engagement: All channels growing month over month.
  • In-store traffic: