7 Step Social Media Marketing Strategy

We are in an age where more than 70% of consumers believe a brand must have a social media presence.

Social media is an essential marketing channel for businesses of all sizes. The common query a few years ago was, “Why should our business use social media?”, is now being replaced with, “How can our business grow with social media marketing?”.
With our Innovative Social Media Marketing Strategy, Gentraf helps you increase Brand Awareness, improve Audience Engagement, and expand your Social reach. We have segmented down our Social Media Marketing Strategy into the seven key sections to help build a successful brand online.
STEP 1 : SMART Goals

SPECIFIC

Your Goals should be clear, simple and defined.

 

MEASURABLE

This is where analytics come in. You want a goal that has one or more metrics.

 

ACHIEVABLE

Choose goals that are realistic and manageable.

 

RELEVANT

Make sure the goal is not out of reach or below standard performance.

 

TIME-BOUND

Every goals need a time frame, whether it’s one year or several months.

STEP 2 : Buyer/Audience Persona
Know your Audience
  • Do a through Audience research online
  • Launch a targeted Customer Survey
 
Background
Background
  • Basic details about persona’s role
  • Relevant background info, like education / hobbies, etc
Demographics
Demographics
  • Location
  • Age Range
  • Gender
STEP 3: Research the Competition
A Checklist For Your
Social Media
Competitor Research
  • Identify Your Biggest Competitors Online.
  • Analyze Your Competitors Hashtags.
  • Track Your Competitors Audience Growth.
  • Research Who Is Mentioning Your Competitors.
  • Track All Online Activity.
 
STEP 4: Conduct a Social Media Audit
  • Which network are you currently active on ?
  • Are your networks optimized ( photo, cover images, bio, url and etc. ) ?
  • Which networks are currently bringing you the most value ?
  • How do your profiles compares to your competitors profiles ?
  • Look for imposter accounts. These imposters can be harmful your brand. Report them.
STEP 5 : Set up and optimize your existing accounts
1) Setup Social media business page
1) Setup Social media business page

Fill in your Business Page Profile details like

  • Page name, Profile & Cover picture Location
  • Hours of operation
  • Type of business
  • Summary of your business
  • Create a Call to Action button
2) Optimize Social media business page
2) Optimize Social media business page
  • Keep posts 300-500 words.
  • Optimize posts to include target key words with engaging content
  • Use hashtags and relevant post Images.
  • Make sure you have a call to action.
  • Optimal posting times.
STEP 6 : Develop an Engaging Content Marketing Strategy
STEP 7 : Track your Social Media metrics and ROI

Tracking ROI down the
marketing funnel

Metrics that links social media marketing to ROI at different stages of the funnel.

 
STEP 7 : Track your Social Media metrics and ROI

Tracking ROI down the marketing funnel

Metrics that links social media marketing to ROI at different stages of the funnel.

Goals :
● Early ● Middle ● Late

Metrics :

 

Early

 

MAXIMIZING ENGAGEMENT

REACH MEASURED IN RELATION TO ENGAGEMENT

 

Middle

 

LEARNING ABOUT YOUR AUDIENCE

COST PER CLICK (CPC), CLICK THROUGH RATE (CTR)

 

Late

 

ENCOURAGING YOUR AUDIENCE TO BUY

CONVERSIONS (APP INSTALLS, DOWNLOADS AND PURCHASES)